A Different Kind of Kitchenware Innovation Partner
Our mission is to elevate our customers’ profitability through premium kitchenware solutions.
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KitWhole Supply Chain
We are a kitchenware supplier & wholesaler
Our business model is designed to simplify our customers’ kitchenware supply chain management. KitWhole specializes in sourcing, designing, and managing high-quality pots, cookware, tableware, etc. Our services include custom kitchenware development, pre-sales and after-sales consulting, and inventory logistics management, aiming to simplify your supply chain and maximize profitability.
Whether you need a certified eco-friendly range of cookware or a trendsetting tableware collection, our team will work hard to transform your vision into a marketable product.

No Matter Your Scale
Already worked with companies of all sizes
We know that small kitchenware businesses need tailored support to grow and thrive. KitWhole can provide you with flexible solutions with years of industry expertise, including custom cookware design and packaging. Are you ready to expand your brand? We are here to help you take every step forward.



Our Factory
Lean production starting from silica sand
All of our glass bottles and jars are designed, manufactured, assembled and packaged in our China factory. Roetell offers a compelling suite of turnkey solutions to address your individual needs by using advanced forming and plant equipment. With our ISO certified plant and production machines, we help you build and package more profit by reducing your costs, and improving your productivity.
The TrendsLab
Innovative bottle design center
New glass design projects need to reach the market not only with exceptional packaging, but also on time and within budget. We have developed a unique structure and dedicated resources, which enable innovation to thrive throughout the company. Our core Innovation team develops ideas in response to market trends and consumer needs, focusing on new product development in response to a customer brief.

Sustainability
Sustainability is, and always has been, an important part of our company culture
Recycling and sorting of glass is now firmly rooted within Roetell. Thanks to its unlimited recyclability, our glass can claim the capacity to go back into the production process, to be reused endlessly without compromising on quality or functional safety.

All above, is a strong history of growth
Since 1894, our company has transformed itself into a genuine manufacturing and packaging juggernaut. For the past 30 years, Roetell has grown to be a leader in China’s glass container industry. And we’re looking forward to the next milestone.